Barry Cohen

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 2017-09-15 00:50 

RadioInk

Sales Managers: You Must Change The Narrative...

(By Barry Cohen) Its time to change the narrative. All of the Mister Smoothys in Pico County or anywhere else in the good old US of A dont care about your antenna height, your music rotation, your coveted demographic, or even the fact that you sell radi...

 2017-06-23 02:10 

RadioInk

YOU Are The Gatekeeper...

(By Barry Cohen) It may sound like posturing, but unless you are selling in Death Valley, or a town with a population of only 40, you are in charge of who has access to your assets. Your audience is your product -- not your signal, not your talent, not yo...

 2017-05-15 04:11 

RadioInk

Out-Advertise The Opposition...

(By Barry Cohen) Your prospect is afraid to go on the air because his or her competition has deeper pockets and can outspend them. You, as the consummate expert, will show them how to out-advertise their filthy rich competitors. Listen up....

 2017-04-03 00:05 

RadioInk

Making Radio Tangible: Get Credit For Your Results...

(By Barry Cohen) When I started selling radio (in the Pleistocene Era), we entered into daily battle with the dinosaurs known as newspapers. These monsters devoured the local clients ad budgets, breathing fire and scorching the earth. The number one clien...

 2017-03-02 02:35 

RadioInk

Radio: The Original Social Medium...

By Barry Cohen Salespeople! You need to tell your clients that everything they love about the Internet (and social media), you have right in that little box with the speakers in it. You see, radio has always been a social medium. In fact, it was the origi...

 2017-02-28 23:10 

RadioInk

Radio: The Original Social Medium...

By Barry Cohen Salespeople! You need to tell your clients that everything they love about the Internet (and social media), you have right in that little box with the speakers in it. You see, radio has always been a social medium. In fact, it was the origi...

 2017-01-16 07:46 

RadioInk

Radio Sales: What Industry Are We Really In?...

(By Barry Cohen) The radio industry does a great job of teaching people how to sell, and how to sell our medium. We dont always do as good a job teaching them how to make it work. Lets start with the answer to the burning question posed above....

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