Advertising - /contrib/advertising

'Either Twitter is going to fix this, or we'll fix it by any means we can'

Wall Street is betting big on Netflix and its upcoming ad-supported tier.

Walgreens and other retailers have swapped out the clear fridge and freezer doors at thousands of stores, instead adding opaque doors with iPad-like screens showing what's inside. Some customers really, really aren't into it.

(Reuters) - ViacomCBS and Comcast Corp’s NBCUniversal said Thursday they will cancel their live “upfront” presentations, where advertisers preview upcoming TV shows, and will instead stream the presentations online as concerns about the coronavirus outbreak grow.

As well as expected themes, such as diversity and purpose the two major digital advertising platforms, Google and Facebook, came under scrutiny from the industry, and direct-to-consumer brands said they want to advertise on a range of platforms.

Guinness has dropped a number of rugby sponsorship adverts in Ireland after complaints that they could cause "offence or confusion" to immigrants. The world-famous dry stout company, which is a sponsor and the official beer of the Six Nations rugb

Viewers react with a resounding, "meh."

Authored by Wolf Richter via WolfStreet.com, TV falls further behind, suffers first ad revenue decline since the Financial Crisis. You might think you never look at these ads or click on them, and you might think they're the biggest waste of money the

Legendary brands aren’t built overnight. It takes time and an awesome branding strategist by your side to give you the run down or game plan of what you need. Branding is so much more than just a good logo and a great website. It’s everything from ideation to execution of who you are.

From the

According to Zeniths new Advertising Expenditure Forecasts out Monday, global advertising expenditure in social media will grow 72% between 2016 and 2019 (from $29 billion to $50 billion).