Sports Analytics Market to reach a market size of $4.3 billion by 2025 kbvresearch | 2020-01-13 05:11 UTC

According to a new report Global Sports Analytics Market, published by KBV Research, The Global Sports Analytics Market size is expected to reach $4.3 billion by 2025, rising at a market growth of 26.8% CAGR during the forecast period. The number of wearable devices in the sports industry is expanding due to the growing demand for monitoring and tracking player data. As a result, a significant amount of player-and team-related data is generated to gain insight into player performance and fitness variables like speed, heartbeat, and acceleration. The growing volume of data to be analyzed has increased dramatically with the proliferation of health assessment tools, powered by fitness bands and other wearable devices.

The software segment dominated the market in terms of revenue and over the forecast period is likely to remain dominant. Increased acceptance of sports analytics software solutions can be largely credited to increasing preference for cloud-based software solutions, providing advantages in terms of data security and ease of use to end-users like sports associations, clubs, leagues, and sportspeople. The Services market is anticipated to witness a CAGR of 29.9% during (2019-2025).

The Player Analysis market dominated the Global Sports Analytics Market by Application 2018, growing at a CAGR of 24.7 % during the forecast period. The Team Analysis market is would witness a CAGR of 25.9% during (2019-2025). Additionally, The Health Assessment market is estimated to witness CAGR of 27.5% during (2019-2025).

In terms of revenue, North America was dominant across the global market in 2018 and over the forecast period is projected to continue its dominance. Growth is largely attributed to relative greater sports-wide adoption of analytics in countries including the United States and Canada. Asia Pacific, due to a growing popularity of sports as a career option, is projected to experience the significant growth of 29.1% during the forecast period. Countries such as China and Japan are the main contributors to the Asia Pacific market's growth. The Europe market is projected to grow at a CAGR of 25.9% during (2019-2025).

Structural Insights:

The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of IBM Corporation, SAP SE, SAS Institute, Inc.,, Inc., (Tableau Software, Inc.), Oracle Corporation, Experfy, Inc., Stats Perform Group, Sportradar AG, Deltatre SpA and Catapult Group International Limited.
Recent Strategies Deployed in Sports Analytics Market

» Partnerships, Collaborations and Agreements:

Dec-2019: Oracle collaborated with IRIS.TV, a video intelligence platform for publishers and broadcasters. IRIS.TV will be integrated with Oracle Data Cloud in order to enhance IRIS.TV’s contextual ad targeting for video solution for ensuring marketers that their video advertising is brand-safe and relevant. The marketers will be able to execute the campaigns transparently through existing demand-side platform partners that enables campaigns to scale across specific video content verticals including politics, sports, travel and many more.
Aug-2019: Sportradar and National Football League (NFL) extended their partnership in order to license the distribution of NFL official league data and content to more fans. The partnership is aimed at distributing real-time official play-by-play data and NGS data for sports betting operators where sports betting are regulated and legal.
Jul-2019: Catapult partnered with ShotTracker for delivering real-time statistics and analytics to fans, teams, and broadcast networks for collegiate and professional basketball teams. The partnership delivers a collection of never-before-seen data for help in preventing athlete injury, enhancing the development process, and improving physical performance on the basketball court.
Jun-2019: IBM partnered with Fox Sports, sports programming division of the Fox Broadcasting Company. Through this partnership, Fox Sports is aimed at boosting its live streaming capabilities and statistical analysis by applying artificial intelligence to soccer for its coverage of the 2019 FIFA Women’s World Cup. Fox Sports featured Player Spotlight, a segment built with IBM Watson that uses Watson’s AI capabilities for generating stats analysis on both teams as well as individual players for match commentary using a natural language interface.
Mar-2019: Sportradar announced collaboration with in which adds live sports feed by Sportradar for enhancing the users’ experience during fantasy leagues. Under the collaboration, Sportradar provides the live score for all fantasy football leagues and fantasy cricket offered to the users at to play.
Nov-2018: SAS signed partnership agreement with Sport Ireland the SAS Analytics technology would be employed in a wide range of projects within targeted sports. This enhances the preparations and impact performance of the Irish athletes at the competition. The SAS technology facilitate the interactive tools and dynamic performance databases creation for providing insights to help the coaches and athletes in developing and improving the ways for getting better performance of athletes.
Nov-2018: Sportradar teamed up with Fox Sports for pushing the boundaries of data-driven sports coverage. Sportradar develops new research tools, machine learning technology, and data products for enabling the Fox Sports broadcasters to increase their in-game and digital content with historic and real-time sports data through API.

» Acquisition and Mergers:

Oct-2019: Sportradar took over Optima, a sports betting solutions provider in order to enhance its current betting services portfolio. The acquisition enhances its services into betting, B2B data, trading, and player management platform.
Nov-2018: Deltatre signed a definitive agreement to acquire Massive Interactive, an OTT software company. Together, these companies are the largest independent OTT solution provider. This adds deeper operations in South Pacific and Asia and expands the company in entertainment industry.
Oct-2017: Sportradar announced the acquisition of MOCAP Analytics, an artificial intelligence and machine learning company. The acquisition integrates MOCAP’s expertise in AI-powered data storytelling with Sport radar's leadership in sports data for developing player-tracking data products for engaging the NBA, NFL and other sports fans.

» Product Launches and Product Expansions:

Oct-2019: SAP updated its tennis performance analytics platform, which it offers to Women's Tennis Association. The new feature will be a tool known as Patterns of Play for helping WTA coaches and players in detecting and analyzing the patterns during matches and rallies. This new feature helps in understanding the hit location tendencies and reactions of the players and the effect on rally outcome of the server’s ball toss.
Mar-2019: Stats unveiled AutoSTATS, the first artificial intelligence and computer vision technology. This technology is aimed at delivering player-tracking data through any broadcast. This technology uses the latest capabilities in machine learning and AI for automating tracking with X/Y coordinates, differentiates players and the ball and coordinating player movements around the court or playing field.
Dec-2018: SAP released SAP Sports One, a sports-specific cloud solution powered by SAP's HANA platform to South Africa. The solution offers a single unified platform to the administrators and teams for helping them in management of teams and players efficiently. It delivers powerful analytical insights for optimization of performance.

» Geographical Expansions:

Jun-2018: Stats opened a new European & Middle Eastern headquarters in sports-mad Limerick. The expansion helps in strengthening the geographical footprint and provides the sport technology to the country.

Global Sports Analytics Market Segmentation

By Component


By Application

Player Analysis
Team Analysis
Health Assessment
Video Analysis

By Deployment Type


By Geography

North America

Rest of North America


Rest of Europe

Asia Pacific

South Korea
Rest of Asia Pacific


Saudi Arabia
South Africa
Rest of LAMEA

Companies Profiled

IBM Corporation
SAS Institute, Inc., Inc. (Tableau Software, Inc.)
Oracle Corporation
Experfy, Inc.
Stats Perform Group
Sportradar AG
Deltatre SpA
Catapult Group International Limited

Sports Analytics Market Related Reports:

North America Market
Europe Market
Asia Pacific Market
LAMEA Market

By kbvresearch on 2020-01-13 05:11 UTC
  • Need an account?